14th October 2012
This is a common question and one we get asked alot.
The truth is it can take a long time or a short time depending on how much competition there is for the keywords or keyword you wish to rank for. The important thing is to work with a company that is reputable. By reputable I mean you know you can phone and talk to them, they have been around for a long time and have a track record, have a physical office that you are welcome to visit anytime and who responds quickly to your enquiries.
Currently, keyword ranking within Google is changing as quickly as public opinion for Jimmy Savile. We see lots of recommendations that don’t work and alot of changes within Google to try to get companies to conform to correct ranking procedures. The long and short of it is it now takes longer and costs more. A business owner needs to commit to the programme and stick with it instead of chasing pipe dreams delivered by the next telemarketer that phones from India.
We have 20 clients on our books that have been cheated by various web companies including NZ companies for SEO (Search Engine Optimisation) and website work. These web companies come and go like the wind and leave a trail of destruction along the way and seriously annoyed business owners who have lost money and have lost face by being conned.There are alot of bogus fraudulent companies out there unfortunately that promise the earth and deliver nothing but interestingly place all sorts of charges on your credit card that can not be explained.
At Touch Marketing Ltd we get great results for our clients and charge what we consider to be very fair prices. If you would like references for ranking work we can put you in contact with some of our clients who have stuck with us and gained the benefits because of this.
Google has changed the parameters for ranking and the only way to rank now is a slow and steady approach with alot of hard work behind the scenes of optimisation and organic link building via great content and great articles that get shared online.
The other consideration in ranking is how old your website is. Brand new sites are much harder now to get ranking for leading keywords in a short period of time. Over longer periods we have no problem but instant results are not sustainable long term.
Most SEO companies will not give ANY guarantees on optimisation work for new websites and will only work on websites that minimum google page rank of 2 which generally means they are a few years old.
I also want to share other experiences with you that have happened to us in the last couple of weeks.
We have 3 companies that have moved to Touch Marketing because of our integrity and our reputation. In other words they have been lied to, cheated and ripped of by Search Engine Companies around NZ and overseas that have a website, a bogus office and make all sorts of claims around google front page positions and then don’t deliver. Alot have what looks like an office but their head office is in India or some other country. They also over charge credit cards and do lots of other things that are deceitful and dishonest.
Also Google has made massive changes and even now we are learning new information every day based on our contacts overseas who are experts in SEO. It is no longer easy and Google are coming down HARD on alot of companies who over optimise. We have seen some accounts getting banned. In other words your phone number is linked to your account and your name is linked to your account. We have seen cases where the fly by night companies do tricky black hat optimisation to get you on front page of google, you appear under certain keywords for a short time and then you totally vanish! Google has banned your name and phone and account. You will never appear in the search engines again not unless you change company name, phone and create a new account and start again, I am not telling you this to scare you just to inform you that it all sounds great when companies ring you but if they cheat and fast track you they can damage your reputation permanently.
There have been so many changes in Google and currently even getting a review to display is challenging. The gurus are having the same problem as us. Most reviews just don’t show up, even the genuine ones from a separate IP address.
For a free website review contact the company with a reputation for honesty and integrity and better still a company with proven results. At Touch Marketing Ltd we have all of these key features.