Geneva Finance had undergone a huge identity change as a business since surviving the finance company crashes from 2006 to 2008. The finance industry has been greatly disrupted by digital technology in the past 5 years. By 2014 Geneva began a phase of expansion and was looking to grab a share of the incredibly competitive online finance market.
Touch developed a complex web application form designed to build a full picture of Geneva’s applicants and weed out ineligible applications. The system was designed to help Geneva’s lenders quickly fact check and assess the applications in order to deliver loan offers back to the their clients as quickly as possible.
Touch then carried out a Conversion Optimisation strategy based on data and analytics to accurately assess how Geneva could get value for it’s money from it’s website and digital marketing. Loans disbursed through their website have increased by 400%.
Custom Loan Application Web Application Development
Custom Analytics Based Conversion Optimisation